![]() ![]() But with marketing teams taking the lead as early adopters of such platforms, is Adobe simply acquiring an add-on to its existing tools for marketers? Or does it have its sights set on a far bigger opportunity? ![]() ![]() The price reflects the growth that's currently being seen in the sector, which also includes recent IPO debutant Asana, developer favorite Atlassian, and many smaller, venture-funded players. Multimedia and digital marketing software giant Adobe announced yesterday it is acquiring work management pioneer Workfront for $1.5 billion. ![]()
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